Case Study: Website Redesign for Labelink

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Project Overview

Labelink is a leading Canadian company renowned for its comprehensive range of packaging solutions, including labels, flexible packaging, shrink sleeves, RFID tags, and business forms.

Operating across more than six locations in Canada and the United States, the company caters to diverse market segments such as food & beverage, pharmaceutical, health & beauty, chemical & industrial, nutraceutical industries, and retail.

The primary goal was to revamp Labelink’s corporate website to:

  • Modernize the corporate image to reflect the company’s values and essence.
  • Boost lead generation.
  • Showcase the blend of products, customer service, business intelligence, and testimonials.
  • Improve metrics like average visit duration and pages per session.

The Web Solution

As the Developer and Project Manager, I was entrusted with bringing the client’s vision to life. Without a digital version of the new design, we started by translating a provided image into a comprehensive wireframe and design prototype.

The redesigned website received overwhelmingly positive feedback from Labelink, marking a significant step forward in the company’s digital presence. Not only did we deliver on the specific objectives, but we also provided Labelink with a modern, efficient, and scalable web solution that reflects their industry-leading status.

The client praised the project’s outcome and the exceptional experience of working with our team, highlighting our ability to understand and translate their needs into a functional and visually appealing online platform.

Tools Used




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